Just this month, I got a brochure from Capital One with "an important message concerning your account". I thought "great... more checks I won't use". Lo and behold, I discover the interest rate on my credit card is about to be raised FIFTY FREAKIN' PERCENT!!
Understand, please, that I have been a Capital One cardholder since 1999. Since then, I have acquired another of their cards, had the credit limits increased four times, each, applied for a personal loan (which I paid back six months early), applied for a car loan (which I paid back over a year early), and opened two bank accounts with them.
During these eight plus years, I have raised my credit score from under 450 to over 700 and even was able to secure a mortgage (from another lender) at an incredible rate. I have never once, in over a hundred months, missed or have been late on a payment, nor have ever gone over a credit limit.
So, how does Capital One reward me for being an excellent customer? By ramming their "we're poor and need more money" spiel up my ***.
I will be calling them on Monday, and telling them, in no uncertain terms, that I get a half dozen credit card offers a week --- all of them at less than Capital One's new 20% interest rate! --- and will be tearing up my credit cards, closing my bank accounts, and taking my credit cards, car loan, and mortgage refinancing to a real lender.
Great business strategy you have, Capital One! Drive away your best customers, so you can go back to being "the lender who only deals with the scum of the earth".
And, BTW, that link brings you to a survey that doesn't allow you to leave comments.
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